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Website Optimiser / Multivariate Testing

Landing Page Optimisation and Multivariate Testing

Testing is the key to maximising any online marketing campaign, in any channel. After all, if you don’t test, how will you decide on the best landing page design, or know what component of your campaign will deliver the best conversion rates?

At dgm, we have used testing to refine the results of online marketing campaigns across search engine optimisation, pay per click, online advertising, affiliate marketing and email marketing. We have found that our thorough and investigative testing can also have a positive impact on a client’s offline marketing, in particular where a customer is channeled to make a purchase or an inquiry.

Our multivariate testing also ensures that valuable media spend is not wasted when there are more effective conversion results to be had somewhere else.

dgm have experience in testing landing pages, conversion processes and creatives.

dgm - Website Optimiser / Multivariate Testing

Contact the experts at dgm about website optimiser / multivariate testing for your website.

After evaluating the market, E*TRADE commissioned dgm Australia to undertake all Search Marketing activity. It is a testament to dgm Australia's experience that since the campaign's inception account numbers have increased, while costs to acquire new users have reduced below our acquisition targets.

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