John Matthews
General Manager dgm Australia

John began his career with dgm in 1999 in the UK before moving to Australia in 2004. Throughout this time he has worked at the leading edge of digital performance marketing helping major UK and Australian brands develop and execute their search marketing, affiliate and analytics strategies.

John developed the dgmSearchLab proposition, ran one of the first pan-European search engine optimisation campaigns for Buzz Airlines (KLM subsidiary), and headed up the American Express global search account.

In Australia >>>

He is a key advisor to the Australian search marketing industry and a regular speaker at Search Summit, Search Engine Bootcamp, and the AFA AdSchool.

As General Manager of dgmAustralia, John leads a team of highly motivated and dynamic online marketing professionals who take a holistic approach to customer acquisition across search, affiliate and analytics.