Thursday, June 17, 2010
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| Obsession with Traffic Optimisation |
| Posted by: tedmonds |
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Is it just me, or is this market obsessed with finding more cost effective ways of acquiring visitors?
Sure, cost-effective traffic keeps digital marketers and DR agencies like us in a job. In fact, cost-effective eyeballs is exactly what makes the digital channels so appealing and is a major reason why Search is predicted to account for more than half of total online expenditure this year (PWC).
Continue reading "Obsession with Traffic Optimisation"
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Category: Conversion Management |
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Tuesday, April 06, 2010
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| Using Offline Media to Drive Search Volumes |
| Posted by: gnissim |
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For Ad:Tech 2010 I was asked to be part of a forum that discussed the role of search marketing within the larger media mix. My focus was quite interesting for a digital agency ? search and offline media.
The presentation focused on two case studies that we had run in conjunction with the client, their agency OMD and Google:
Continue reading "Using Offline Media to Drive Search Volumes"
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Category: Affiliate Marketing |
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Tuesday, March 23, 2010
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| The Options for GEO Targeting Your Website |
| Posted by: gmessenger |
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For some time now businesses with an international presence have struggled with the limited options available to publish a website that targets multiple countries.
The most common approach suggested until recently by hardened SEO professionals has been to publish a website for each country on a domain name specific to that country and where possible localise the content.
But some recent changes brought in by Google through its Webmaster tools now provide these businesses with three possible ways to target the various markets. On the surface these new options look quite clear cut, but I thought it would be worthwhile taking an in-depth look into these changes and the pro's & cons of each.
Continue reading "The Options for GEO Targeting Your Website"
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Category: Search Engine Optimisation |
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Tuesday, March 16, 2010
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| For those about to search? |
| Posted by: gnissim |
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If you're about to embark on a search marketing campaign, my planning checklist has the key considerations for your business.
If you truly understand the profitability of your site, your search campaign stops being marketing and becomes a sales function.
Get these things right and you will have a serious advantage over your competitors.
You should be leaving your search provider to run your campaign and you should be looking at helping them by providing some of the information below. This isn't a comprehensive checklist about how to run a search campaign but it continues the theme of cross channel marketing and integration.
Continue reading "For those about to search?"
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Category: Pay Per Click |
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Tuesday, March 09, 2010
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| Does Google’s Personalisation of Search Results mean SEO is Dead? |
| Posted by: gmessenger |
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Early this year Google released a change to its search engine that made personalisation of the search results a reality for Australians. Previously personalisation had been tested in various markets in limited releases and versions.
The personalisation is performed using data it collects about your search behaviour whilst you are logged into your Google account or by your IP.
Since Google released its latest change to the interface early this year I have had the following question put to me a number of times; "Does SEO have a future' given Google's dominance & approach to modifying search results based on personalised click behaviour towards previously served ads".
The simple answer to this is "Yes, SEO is still important".
Continue reading "Does Google’s Personalisation of Search Results mean SEO is Dead?"
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Category: Search Engine Optimisation |
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Monday, March 08, 2010
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| SEO for Law Firms |
| Posted by: dgmmarketing |
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Our SEO expert at dgm' Gavin Messenger has been invited to share his knowledge of how search engine optimisation can help Law Firms at a seminar in Sydney in May.
The event is "Getting the most out of your website"' held by the Australian Legal Practice Management Association.
Continue reading "SEO for Law Firms"
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Category: News Releases |
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Monday, February 08, 2010
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| dgm’s participation at Ad:tech 2010 |
| Posted by: dgmmarketing |
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Delegates at this year's ad:tech will benefit from the expertise of a panel discussion on optimising search.
dgm's own Gary Nissim will be participating on the panel, which will address issues such as the link between display advertising and search, the role of social platforms in search, and how to use data from search intelligently.
If you can't wait till Tuesday 16 March to hear some advice (the panel commences at 2.50pm), then grab a copy of DIRECT Magazine, and read Gary's new regular column on search.
Also on the panel with Gary will be ZenithOptimedia's search director Phil Zohrab (session leader), ReachLocal CEO Steven Power, and Claire Seldon, sales director at Yahoo! Search Marketing Australia.
We hope to see you at ad:tech.
DETAILS:
ad:tech 2010
Understanding all of the capabilities around optimising search
Tuesday 16 March 2.50pm - 3.35pm
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Category: News Releases |
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Thursday, January 28, 2010
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| Congratulations Ronni Kahn of OzHarvest for being Australia’s Local Hero |
| Posted by: dgmmarketing |
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| It was with great joy, on reading the Australia Day honours list that Ronni Kahn, the founder of OzHarvest was Awarded the title of 'Australia's Local Hero', the seventh person to receive this award which recognises efforts to better the lives of others.
Continue reading "Congratulations Ronni Kahn of OzHarvest for being Australia’s Local Hero"
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Category: News Releases |
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Monday, January 18, 2010
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| Four New Recruits Boost dgm Search and Affiliate Teams |
| Posted by: dgmmarketing |
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| SYDNEY, 18 JANUARY 2009: Online marketing agency dgm has welcomed four new recruits so far in 2010, including a graduate with a personal recommendation from marketing guru and best-selling author, Seth Godin.
Continue reading "Four New Recruits Boost dgm Search and Affiliate Teams"
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Category: News Releases |
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Tuesday, December 15, 2009
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| Advertisers promote your video’s with YouTube Promoted Video Ads |
| Posted by: dgmmarketing |
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Last month Google launched an exciting new advertising opportunity for advertisers who have video content on YouTube.
The new service aptly named 'YouTube Promoted Videos', allows advertisers to create a video that appears on the YouTube watch video page right next to the search results, on the right hand side of the page.
YouTube Promoted Videos feature a thumbnail image with three lines of text, clicking on one of these ads will take you to watch the predefined video or video channel on YouTube.
Advertisers are charged on a cost per click basis for this service, entering bids and the advert text into the Google AdWords interface. This allows your online marketing team to manage these campaigns along with your other search and content network campaigns.
Continue reading "Advertisers promote your video’s with YouTube Promoted Video Ads"
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Category: Pay Per Click |
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Tuesday, December 01, 2009
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| Search is "unhard" if you start at the beginning |
| Posted by: gnissim |
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| Search marketing can fill numerous functions: customer acquisition, branding and awareness, to measure and track other marketing, as a complementary activity with halo messaging and branding, as a pure capture channel or as a planning tool. However, the results produced when a range of these techniques are used in conjunction is staggering.
Continue reading "Search is "unhard" if you start at the beginning"
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Category: Pay Per Click |
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Wednesday, November 25, 2009
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| Site Speed - An important algorithm factor for Google Adwords and Soon SEO |
| Posted by: gmessenger |
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Over the last few years I have seen the Google Adwords service evolve utilising many search engine optimisation factors as part of its Google Adwords quality score calculation.
But this time around one of the newer factors within the Google Adwords quality score calculation, page load time, is likely to become an SEO ranking factor sometime during 2010.
Matt Cutts from Google all but confirmed this is an interview at the PubCon conference in Las Vegas last week. Matt described this as one of his 'what to expect in 2010'.
So it really is time for website owners to start taking the speed of their websites seriously.
Continue reading "Site Speed - An important algorithm factor for Google Adwords and Soon SEO"
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Category: Search Engine Optimisation |
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Tuesday, November 17, 2009
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| dgm Scores in Asia Digital Media Awards |
| Posted by: dgmmarketing |
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SYDNEY' 17 NOVEMBER 2009
dgm has continued its winning streak in 2009, last night receiving two gongs at the Asia Digital Media awards.
Presented last night in Beijing, the Digital Media awards were judged by an independent panel of industry experts.
Both awards won by dgm were for St.George: a Silver in the Search category for PPC and a Bronze in the Financial Services category for Affiliate. The Search award was a joint submission with media agency OMD.
Continue reading "dgm Scores in Asia Digital Media Awards"
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Category: News Releases |
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Monday, November 09, 2009
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| 10 Things You Need to Know about SEO |
| Posted by: gmessenger |
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| As dgm's resident SEO expert, I have compiled a list of 10 vital things - from choosing an expert to instructing your web developer - that every marketer needs to consider when undertaking search engine optimisation as part of their marketing mix.
Continue reading "10 Things You Need to Know about SEO"
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Category: Search Engine Optimisation |
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| dgmAustralia makes shortlist for Digital Media Awards Asia |
| Posted by: dgmmarketing |
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For the second year running, dgm have successfully made the shortlist for the Asia Digital Media awards.
Under the Search category, dgm are finalists for SEO work on the Woolworths Everyday Money Credit Card campaign plus a joint submission with OMD for St.George Bank PPC search campaign.
Under the Financial category, dgm are finalists for their Affiliate marketing activity also for St.George.
Craig Ellis, Managing Director dgmAU & NZ commented,
"We are extremely proud of being shortlisted for these Awards again ? Have you seen who else made the cut? We're boutique in size compared to some of these global agency powerhouses. It's testament to the quality of work we are producing for our clients that we?re being recognised as leaders across the region in what we do".
Leading the Australian charge along with dgm are ClemengerBBDO Melb, Euro RSCG, Universal McCann, Zenith and Tribal.
Winners will be announced at the awards evening in Beijing China on 16th November.
Continue reading "dgmAustralia makes shortlist for Digital Media Awards Asia"
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Category: News Releases |
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Tuesday, September 29, 2009
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| Marketing MasterChef: Are you mixing the right ingredients? |
| Posted by: dgmmarketing |
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How well do your marketing ingredients work together? Do you understand the impact they have on each other?
I'd consider myself a relatively decent cook. I can pull together a number of dishes and cover entrées, mains and dessert. I quickly realised the key to successful cooking is how your ingredients work, or in some instances, don't work together. The pleasure of getting it right far outweighs the taste of getting it only slightly wrong.
Let me explain - Can you name the two special ingredients in Worcestershire sauce?
As a hint, here are the main ingredients: Malt vinegar, spirit vinegar, sugar, salt, onions, garlic, cloves, shallots, spice, molasses, flavouring... Any ideas?
In cooking, unless you understand the contribution of all your ingredients you won't get the flavour you're looking for; in marketing, unless you understand the impact of all elements of your activity, you won't truly understand the overall benefit.
We tend to see ad hoc mixing and matching, wrong combinations of ingredients thrown together without much thought of their relationship. We want fine dining but we end up with a dog's breakfast. Then we wonder why it doesn't taste so good.
As marketers, we should not be asking who gets the money - Broadcaster A or Network B - but how and why. How do I invest my budget to ensure maximum return and impact from each channel by understanding how each affects the other. Then and only then will we start to realise the overall marketing ROI.
If we look at the marketing channels in a different light, that is by their key attributes, we can see them as Drive, Reinforce and Capture.
Continue reading "Marketing MasterChef: Are you mixing the right ingredients?"
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Category: News Releases |
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Thursday, September 17, 2009
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| Search Focus Increased in Digital Council |
| Posted by: dgmmarketing |
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ADMA has refreshed its Digital Council with the appointment of Search specialist Gary Nissim from online marketing agency dgm as the head of the Search Engine Optimisation / Search Engine Marketing Working Group (Search Working Group).
Nissim joins other industry leaders to put the spotlight on issues around search engine marketing, in particular how companies can implement successful search engine optimisation into their websites.
The other members of the Search Working Group are: Sylvia Kim, Search Strategy Marketing Manager at News Limited's CareerOne; Mark Vozzo, Online Analytics Lead at Microsoft; Lucas Ng, Director of Search & Analytics at Fairfax Digital, and; Max Sim, Senior SEO advisor at REA Group.
Nissim said, "The efforts of the Search Working Group will be focused on producing a paper outlining best practice for enterprise SEO, which is vital to get right yet so few Australian organisations get close."
"We have a team of highly experienced search professionals on the working group, and we expect to release the results of our endeavours in late November this year."
Continue reading "Search Focus Increased in Digital Council"
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Category: News Releases |
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Tuesday, September 01, 2009
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| dgm hunts search talent after numerous wins |
| Posted by: dgmmarketing |
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1 September 2009
Online marketing agency dgm is seeking anyone with a passion for online marketing and a talent for search engine marketing in particular to join the team thanks to several new client wins and increased projects from existing clients.
"If you are the sort of person who likes numbers, likes to think and strategise, and you are always seeking improvement and better outcomes then you would fit right in to our expanding search team," said Craig Ellis, Managing Director of dgmAustralia.
"We have already grown our search team by several fantastic people this year and we are continuing to expand, here in Australia as well as in New Zealand and India. We have a very clear idea of the high-achieving, fun and passionate people that are the perfect fit for dgm."
Continue reading "dgm hunts search talent after numerous wins"
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Category: News Releases |
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Monday, August 24, 2009
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| Are flash websites finally a viable development option for SEO? |
| Posted by: gmessenger |
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For years now flash websites have been the bane of my life as an SEO professional. I don't know how many times I have had to explain to a website owner or designer that the amazing, innovative flash website they built is completely useless for natural search engine results.
Back in 2002 Google tried to tell us they actually could index flash, but it turned out to mean nothing more thanthey could see the SWF file but not read the content and rank it in a way they did for HTML pages.
Again last year, Google made noise in the market that the issues were now solved, flash could be indexed, flash was good at last. But this turned out to be a half truth and not all the problems were solved as flash sites rarely if ever appeared for competitive terms without underlaying them with an HTML version. But looking back, it seems that Google were onto something last year when they decided to start making noise again. They have been working hard to solve some of the problems and I think I can finally confidently say flash can be optimised for organic search engine results.
Continue reading "Are flash websites finally a viable development option for SEO?"
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Category: Search Engine Optimisation |
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Tuesday, August 11, 2009
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| Affiliate Network Guidelines for Advertising Financial Products & Services |
| Posted by: dsofia |
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11 August 2009
At dgm Australia we deliver thousands of new customers to our financial clients every month through our network of affiliate partner sites.
Over the years we have worked closely with our clients and affiliate partners to ensure the advertising of financial products and services through the dgm affiliate network complies with relevant Australian legislation and guidelines.
Continue reading "Affiliate Network Guidelines for Advertising Financial Products & Services"
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Category: Affiliate Marketing |
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Wednesday, July 29, 2009
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| Online, off line, above the line, through the line - whose line? Is there a line? |
| Posted by: cgarner |
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29 July 2009
Due to the increasing fragmentation of consumers and the numerous opportunities available to marketers, individual channels can no longer be considered in isolation. What drives the consumer and where are they driven? Do you know?
TV can impact search, online display can support brand recall increasing propensity to transact and online analytics can efficiently optimise the whole marketing mix.
Using dgm Australia's experience and case studies, I will enlighten and demonstrate a truer return on investment.
Continue reading "Online, off line, above the line, through the line - whose line? Is there a line?"
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Category: Affiliate Marketing |
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Monday, July 20, 2009
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| Flash Website Optimisation Strategies |
| Posted by: gmessenger |
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20 July 2009
There have been some recent improvements in website optimisation for sites that use Flash. Your SEO team at dgm have published this Guide to help you understand how these improvements can be applied to your next Flash website.
Flash websites present some unique challenges for website optimisation. Traditionally, Flash has not been compatible with search engine indexing, meaning that the majority of content contained in a Flash site was invisible to search engines such as Google.
Recently however, Google has advised the SEO community that they are now able to index SWF files (Flash files), and the other search engines are soon to follow.
There are a few tricks that will make SWF files index-compatible. We will outline the two main methods here: HTML Indexing and SWF Indexing. The way SWF files are rendered on a page, as well as the construction methods of the Flash developer, will impact on the success of SEO for Flash websites, in particular how well they rank against keyword content. After all, this is the ultimate objective of SEO.
Continue reading "Flash Website Optimisation Strategies "
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Category: Search Engine Optimisation |
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Friday, July 10, 2009
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| dgm Win IAB Award for Search Marketing for the second year running |
| Posted by: dgmmarketing |
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10 July 2009
Last night, the 9th July 2009 saw the Australian Online Industry congregate on the venue de jour The Ivy for the latest installment of the Interactive Advertising Bureau's (IAB) Awards.
For the second year running, and the only winner of this award, dgm took home the trophy for Best Search Marketing, this year for SEO backing up last year win for Pay per Click. In addition to taking home the gong, having 2 of the 3 shortlisted entries for this category reinforced dgm strength in the Australian search marketing industry.
Joining the dgm MD Craig Ellis on the night was winning client Juan Pablo Bernal from Woolworths along with dgm's SEO specialist Gavin Messenger who was lead on the project.
Continue reading "dgm Win IAB Award for Search Marketing for the second year running"
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Category: News Releases |
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| 2009 IAB Awards - Search Marketing Winning Submission - Woolworths Everyday Money |
| Posted by: dgmmarketing |
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10 July 2009
dgm Australia was announced the winner of the Search Marketing Category in the 2009 IAB Awards announced on Thursday 10 July.
The winning entry was for search engine optimisation on the Woolworths Everyday Money credit card website launched in November 2008.
We would like to share with you our winning entry submission which is in the form of a case study on the following PDF Document.
Continue reading "2009 IAB Awards - Search Marketing Winning Submission - Woolworths Everyday Money"
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Category: Search Engine Optimisation |
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Tuesday, July 07, 2009
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| Chris Garner speaker sessions @ ADMA Forum |
| Posted by: dgmmarketing |
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If you want to learn from the latest Australian marketing campaigns that use the online platform effectively - including real data from leading brands - then come and hear Chris Garner at the ADMA Forum free seminar program, tomorrow 8 July and Thursday 9 July, 1.10pm - 1.40pm on both days.
Chris has honed his online marketing skills on some of the world's biggest brands, and he truly knows excellence in online marketing when he sees it.
His presentation makes the new marketing model sound so simple and logical, you will want to rush back to the office and start your new integrated marketing approach immediately.
If you cannot attend the ADMA event, but want to hear the presentation, please contact us to make arrangements especially for your organisation.
Continue reading "Chris Garner speaker sessions @ ADMA Forum"
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Category: News Releases |
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Tuesday, June 30, 2009
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| dgm @ ADMA Forum - 8th & 9th July09 |
| Posted by: dgmmarketing |
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dgmAustralia are exhibiting at this year's ADMA Forum - Wednesday 8th & Thursday 9th July, Sydney Convention and Exhibition Centre, Darling Harbour.
This is Australia's premier marketing conference and exhibition with 2,000+ exhibition visitors and this is the first time dgm are participating so drop by our stand #226 and meet the team.
We would like to invite you down to hear an informative talk by dgm's Chris Garner, at the Free Conference Schedule from 1.10pm - 1.40pm over the 2 days.
Continue reading "dgm @ ADMA Forum - 8th & 9th July09"
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Category: News Releases |
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Thursday, June 11, 2009
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| So what is the dgm challenge? |
| Posted by: dgmmarketing |
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12 June 2009
We have declared 2009 as the year of "the dgm challenge", for ourselves, for our clients and the online marketing industry. This year and beyond, we are concentrating on improving our knowledge and our practices, because knowledge and effort are the key to overcoming mediocre marketing practices. It is only through consistent tracking, analysis and sharing that we will contribute to the general knowledge bank of online marketing.
Continue reading "So what is the dgm challenge?"
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Category: The dgm Challenge |
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Wednesday, June 10, 2009
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| The Importance of the Canonical REL Tag for Websites |
| Posted by: gmessenger |
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10 June 2009
One of the sessions that stood out from the SMX Advanced 2009 conference in Seattle last week was "Duplicate Content Solutions & the Canonical Tag". This was an informative session with some excellent examples of its benefits revealed by optimisers. More importantly a number of factual confirmations were made by the search engines in its use & benefits.
The fact that Google's Matt Cutts was following this session on Twitter and felt compelled to leave his social media session and crash the last 20 minutes of this session to take over the microphone, provides some real insight into exactly how important Google consider the use of this tag.
Continue reading "The Importance of the Canonical REL Tag for Websites"
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Category: Search Engine Optimisation |
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Thursday, June 04, 2009
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| Day 2 at SMX Advanced 2009 in Seattle - Gavin’s Daily Wrap Up |
| Posted by: gmessenger |
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3rd June 2009 (US PST Time)
The second & final day of SMX Advanced 2009 proved interesting, but maybe a little low key after the amazing sessions of day 1 and the Bing launch party held by Microsoft last night.
The Bing party was well done, with interesting cocktails and a number of entertainers keeping guests amused.
Microsoft reasserted its muscle by lighting up a major Seattle landmark. I think most industry insiders are hoping they will also light up the search engine market and bring some real competition back.
The Microsoft theme continued this morning with Dr Qi Lu providing the opening key note as he was interviewed by Danny Sullivan.
Continue reading "Day 2 at SMX Advanced 2009 in Seattle - Gavin’s Daily Wrap Up"
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Category: Search Engine Optimisation |
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Wednesday, June 03, 2009
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| Day 1 at SMX Advanced 2009 in Seattle - Gavin’s Daily Wrap Up |
| Posted by: gmessenger |
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2nd June 2009 (US PST Time)
SMX Advanced has lived up to the hype and I can gladly say it is the best industry conference I have ever attended. The first day of the conference has been a big success for the organisers and attendees alike.
The host city of Seattle is a beautiful place with an almost small town feel to it with the backdrop of amazing snow capped mountains. The weather has also come right with warm sunny days.
The conference is down on the Seattle harbour waterfront and the organisers have so far run a smooth event, well catered and the facilities are world class.
I have been attending the SEO track sessions and for the first time in many years of conferences the information has been so good that I have achieved a personal first and felt compelled to write six A4 pages of notes.
The stand out session of the day was most certainly the "duplicate content & the canonical tag" session. I will post a full report on this session next week as the tag has been in action for just over three months and a lot of new information has come through in this time that it warrants a full post. Google's Matt Cutts was following this session on Twitter and felt compelled to leave his session and crash this one, taking over the microphone for the last 15 minutes.
Continue reading "Day 1 at SMX Advanced 2009 in Seattle - Gavin’s Daily Wrap Up"
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Category: Search Engine Optimisation |
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