dgm blog posts in the "Online Display Advertising" category

19 May 2009The idea of running a multi channel campaign to drive a better combined return shouldn’t be a new concept to marketers. However it is not uncommon for a client to employ one agency to manage one channel whilst another agency manages another and never the twain shall meet.Although different channels are in play it is difficult to provide a holistic view because the focus is on the parts and not the sum. However when you get the chance to test the