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Using Offline Media to Drive Search Volumes |
For Ad:Tech 2010 I was asked to be part of a forum that discussed the role of search marketing within the larger media mix. My focus was quite interesting for a digital agency – search and offline media.The presentation focused on two case studies that we had run in conjunction with the client, their agency OMD and Google: |
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Affiliate Network Guidelines for Advertising Financial Products & Services |
11 August 2009At dgm Australia we deliver thousands of new customers to our financial clients every month through our network of affiliate partner sites.Over the years we have worked closely with our clients and affiliate partners to ensure the advertising of financial products and services through the dgm affiliate network complies with relevant Australian legislation and guidelines. |
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Online, off line, above the line, through the line - whose line? Is there a line? |
29 July 2009Due to the increasing fragmentation of consumers and the numerous opportunities available to marketers, individual channels can no longer be considered in isolation. What drives the consumer and where are they driven? Do you know? TV can impact search, online display can support brand recall increasing propensity to transact and online analytics can efficiently optimise the whole marketing mix.Using dgm Australia’s experience and case |
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De duplication across multiple channels and the effect to affiliates |
28 April 2009Many advertisers operate across many online channels. Typically these include Search, Display, e-mail and Affiliate. Most advertisers use a different Agency or Network to perform these marketing tasks and more often than not each utlise an entirely separate tracking technology to record the sale. Typically each of these tracking technologies requires a separate piece of code calle |
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What do the banks know about affiliate marketing that the insurance companies don’t? |
20 March 2009Comparison web sites - one of the most popular formats among the affiliate marketing networks - are giving consumers what they want: a single location where they can scan the price points of many companies with the same offer all at once.While many brand managers would now be objecting that price alone is not enough for a consumer to make a purchase decision, we should |
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