dgm blog posts in the "Search Engine Optimisation" category

For some time now businesses with an international presence have struggled with the limited options available to publish a website that targets multiple countries.The most common approach suggested until recently by hardened SEO professionals has been to publish a website for each country on a domain name specific to that country and where possible localise the content.But some recent changes brought in by Google through its Webmaster tools now provide these businesses wi

Early this year Google released a change to its search engine that made personalisation of the search results a reality for Australians. Previously personalisation had been tested in various markets in limited releases and versions.The personalisation is performed using data it collects about your search behaviour whilst you are logged into your Google account or by your IP.Since Google released its latest change to the interface early this year I have had the following q

Over the last few years I have seen the Google Adwords service evolve utilising many search engine optimisation factors as part of its Google Adwords quality score calculation.But this time around one of the newer factors within the Google Adwords quality score calculation, page load time, is likely to become an SEO ranking factor sometime during 2010.Matt Cutts from Google all but confirmed this is an interview at the PubCon conference in Las Vegas last week. Matt descri

As dgm’s resident SEO expert, I have compiled a list of 10 vital things - from choosing an expert to instructing your web developer - that every marketer needs to consider when undertaking search engine optimisation as part of their marketing mix.

For years now flash websites have been the bane of my life as an SEO professional. I don’t know how many times I have had to explain to a website owner or designer that the amazing, innovative flash website they built is completely useless for natural search engine results. Back in 2002 Google tried to tell us they actually could index flash, but it turned out to mean nothing more thanthey could see the SWF file but not read the content and rank it in a way they did for HTML pa

20 July 2009There have been some recent improvements in website optimisation for sites that use Flash. Your SEO team at dgm have published this Guide to help you understand how these improvements can be applied to your next Flash website.Flash websites present some unique challenges for website optimisation. Traditionally, Flash has not been compatible with search engine indexing, meaning that the majority of content contained in a Flash site was invisible to sea

10 July 2009dgm Australia was announced the winner of the Search Marketing Category in the 2009 IAB Awards announced on Thursday 10 July.The winning entry was for search engine optimisation on the Woolworths Everyday Money credit card website launched in November 2008.We would like to share with you our winning entry submission which is in the form of a case study on the following PDF Document.

10 June 2009One of the sessions that stood out from the SMX Advanced 2009 conference in Seattle last week was "Duplicate Content Solutions & the Canonical Tag". This was an informative session with some excellent examples of its benefits revealed by optimisers. More importantly a number of factual confirmations were made by the search engines in its use & benefits.The fact that Google’s Matt Cutts was following this session on Twitter and felt compelled to

3rd June 2009 (US PST Time)The second & final day of SMX Advanced 2009 proved interesting, but maybe a little low key after the amazing sessions of day 1 and the Bing launch party held by Microsoft last night.The Bing party was well done, with interesting cocktails and a number of entertainers keeping guests amused. Microsoft reasserted its muscle by lighting up a major Seattle landmark. I think most industry insiders are hoping they will also light u

2nd June 2009 (US PST Time)SMX Advanced has lived up to the hype and I can gladly say it is the best industry conference I have ever attended. The first day of the conference has been a big success for the organisers and attendees alike.The host city of Seattle is a beautiful place with an almost small town feel to it with the backdrop of amazing snow capped mountains. The weather has also come right with warm sunny days.The conference is down on the

5 May 2009For over 10 years I’ve been performing search engine optimisation for organisations ranging from small family run businesses to some of Australia’s largest publishers.I think I know a lot about SEO, websites, how the web works and have some well respected SEO friends who would confirm this. But I’m happy to admit that I need to keep learning if I&r

2 March 2009This is a guide on how to develop a search engine friendly web site whilst using flash as the main construction method. Flash websites provide some unique challenges for website optimisation since traditionally, Flash has not been compatible for search engine indexing.As of recent times Google have advised they are able to index flash files (and other engines will follow), but they must be rendered on the page a certain way and the constru