|
For those about to search… |
If you’re about to embark on a search marketing campaign, my planning checklist has the key considerations for your business. If you truly understand the profitability of your site, your search campaign stops being marketing and becomes a sales function.Get these things right and you will have a serious advantage over your competitors.You should be leaving your search provider to run your campaign and you should be looking at helping them by providing so |
| |
|
Advertisers promote your video’s with YouTube Promoted Video Ads |
Last month Google launched an exciting new advertising opportunity for advertisers who have video content on YouTube. The new service aptly named ’YouTube Promoted Videos’, allows advertisers to create a video that appears on the YouTube watch video page right next to the search results, on the right hand side of the page.YouTube Promoted Videos feature a thumbnail image with three lines of text, clicking on one of these ads will take you to watch the predefin |
| |
|
Search is "unhard" if you start at the beginning |
Search marketing can fill numerous functions: customer acquisition, branding and awareness, to measure and track other marketing, as a complementary activity with halo messaging and branding, as a pure capture channel or as a planning tool. However, the results produced when a range of these techniques are used in conjunction is staggering. |
| |
|
Don’t get duped on Performance Marketing |
2 May 2008Performance Marketing is becoming a "Must Have" in marketers online advertising arsenal, but what the hell is it? Written by dgm’s Managing Director, Craig Ellis published in Adnews 5th May 2008.The more performance marketing becomes a "must have", the more hybrid models are being presented to advertisers that confuse the market.There are three key pricing models in the market that are portrayed as "performance": |
| |
